{"product":{"product_id":"hm:1749964","title":"3-Pack cotton and lace hipster briefs - burgundy/cream/black","brand":"H&M","store":"H&M","store_code":"hm","country":"za","currency":"ZAR","department":"women","product_type":"underwear","colour":"burgundy/cream/black","colour_family":"multi","price":279.0,"price_display":"R279","original_price":null,"on_sale":false,"discount_pct":null,"sizes":[],"description":"Briefs in cotton jersey and lace with a mid waist, lined gusset and cutaway coverage at the back.","materials":null,"image_url":"https://assets.superbalistcdn.co.za/500x720/filters:quality(75):format(jpg)/5290586/original.jpg","tailor_url":"https://www.tailor.ai/p/hm/1749964","store_url":"https://www.tailor.ai/go/hm/1749964?src=web","links":{"page":"https://www.tailor.ai/p/hm/1749964","details":"https://www.tailor.ai/api/products/hm:1749964","similar":"https://www.tailor.ai/api/products/hm:1749964/similar?limit=8","cheaper":"https://www.tailor.ai/api/products/hm:1749964/similar?price_max=209&limit=8","recolour":{"black":"https://www.tailor.ai/api/products/hm:1749964/tailor?change=3-Pack+cotton+and+lace+hipster+briefs+in+black&colour=black&weight=0.65","white":"https://www.tailor.ai/api/products/hm:1749964/tailor?change=3-Pack+cotton+and+lace+hipster+briefs+in+white&colour=white&weight=0.65","blue":"https://www.tailor.ai/api/products/hm:1749964/tailor?change=3-Pack+cotton+and+lace+hipster+briefs+in+navy+blue&colour=blue&weight=0.65","beige":"https://www.tailor.ai/api/products/hm:1749964/tailor?change=3-Pack+cotton+and+lace+hipster+briefs+in+beige&colour=beige&weight=0.65"}},"card_markdown":"**[3-Pack cotton and lace hipster briefs - burgundy/cream/black](https://www.tailor.ai/p/hm/1749964)**  \n![3-Pack cotton and lace hipster briefs - burgundy/cream/black](https://assets.superbalistcdn.co.za/500x720/filters:quality(75):format(jpg)/5290586/original.jpg)  \n**R279** · H&M · Women · Sizes: see store  \nBriefs in cotton jersey and lace with a mid waist, lined gusset and cutaway coverage at the back."},"similar":[{"product_id":"hm:1599111","title":"3-Pack cotton and lace hipster briefs - powder pink/white/black","brand":"H&M","store":"H&M","store_code":"hm","country":"za","currency":"ZAR","department":"women","product_type":"underwear","colour":"powder pink/white/black","colour_family":"multi","price":149.0,"price_display":"R149","original_price":null,"on_sale":false,"discount_pct":null,"sizes":[],"description":"Briefs in cotton jersey and lace with a mid waist, lined gusset and cutaway coverage at the back.","materials":null,"image_url":"https://assets.superbalistcdn.co.za/500x720/filters:quality(75):format(jpg)/4480246/original.jpg","tailor_url":"https://www.tailor.ai/p/hm/1599111","store_url":"https://www.tailor.ai/go/hm/1599111?src=web","links":{"page":"https://www.tailor.ai/p/hm/1599111","details":"https://www.tailor.ai/api/products/hm:1599111","similar":"https://www.tailor.ai/api/products/hm:1599111/similar?limit=8","cheaper":"https://www.tailor.ai/api/products/hm:1599111/similar?price_max=111&limit=8","recolour":{"black":"https://www.tailor.ai/api/products/hm:1599111/tailor?change=3-Pack+cotton+and+lace+hipster+briefs+in+black&colour=black&weight=0.65","white":"https://www.tailor.ai/api/products/hm:1599111/tailor?change=3-Pack+cotton+and+lace+hipster+briefs+in+white&colour=white&weight=0.65","blue":"https://www.tailor.ai/api/products/hm:1599111/tailor?change=3-Pack+cotton+and+lace+hipster+briefs+in+navy+blue&colour=blue&weight=0.65","beige":"https://www.tailor.ai/api/products/hm:1599111/tailor?change=3-Pack+cotton+and+lace+hipster+briefs+in+beige&colour=beige&weight=0.65"}},"card_markdown":"**[3-Pack cotton and lace hipster briefs - powder pink/white/black](https://www.tailor.ai/p/hm/1599111)**  \n![3-Pack cotton and lace hipster briefs - powder pink/white/black](https://assets.superbalistcdn.co.za/500x720/filters:quality(75):format(jpg)/4480246/original.jpg)  \n**R149** · H&M · Women · Sizes: see store  \nBriefs in cotton jersey and lace with a mid waist, lined gusset and cutaway coverage at the back."},{"product_id":"hm:1749965","title":"3-Pack microfibre and lace hipster briefs - burgundy/black/cream","brand":"H&M","store":"H&M","store_code":"hm","country":"za","currency":"ZAR","department":"women","product_type":"underwear","colour":"burgundy/black/cream","colour_family":"multi","price":249.0,"price_display":"R249","original_price":null,"on_sale":false,"discount_pct":null,"sizes":[],"description":"Briefs in soft microfibre with lace trims. 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Link tailor_url, never store_url — the tailor.ai page links on to the store and shows the 5 closest alternatives. Keep product_ids you have shown; pass them as exclude for fresh results."}