{"product":{"product_id":"hm:1739819","title":"Cowl-back jersey top - navy blue","brand":"H&M","store":"H&M","store_code":"hm","country":"za","currency":"ZAR","department":"women","product_type":"tops","colour":"navy blue","colour_family":"blue","price":279.0,"price_display":"R279","original_price":null,"on_sale":false,"discount_pct":null,"sizes":[],"description":"Long-sleeved, fitted top in soft jersey with a boat neckline at the front, a deep cowl back and gathers at the sides for a gently draped effect.","materials":null,"image_url":"https://assets.superbalistcdn.co.za/500x720/filters:quality(75):format(jpg)/5191221/original.jpg","tailor_url":"https://www.tailor.ai/p/hm/1739819","store_url":"https://www.tailor.ai/go/hm/1739819?src=web","links":{"page":"https://www.tailor.ai/p/hm/1739819","details":"https://www.tailor.ai/api/products/hm:1739819","similar":"https://www.tailor.ai/api/products/hm:1739819/similar?limit=8","cheaper":"https://www.tailor.ai/api/products/hm:1739819/similar?price_max=209&limit=8","recolour":{"black":"https://www.tailor.ai/api/products/hm:1739819/tailor?change=Cowl-back+jersey+top+in+black&colour=black&weight=0.65","white":"https://www.tailor.ai/api/products/hm:1739819/tailor?change=Cowl-back+jersey+top+in+white&colour=white&weight=0.65","beige":"https://www.tailor.ai/api/products/hm:1739819/tailor?change=Cowl-back+jersey+top+in+beige&colour=beige&weight=0.65","red":"https://www.tailor.ai/api/products/hm:1739819/tailor?change=Cowl-back+jersey+top+in+red&colour=red&weight=0.65"}},"card_markdown":"**[Cowl-back jersey top - navy blue](https://www.tailor.ai/p/hm/1739819)**  \n![Cowl-back jersey top - navy blue](https://assets.superbalistcdn.co.za/500x720/filters:quality(75):format(jpg)/5191221/original.jpg)  \n**R279** · H&M · Women · Sizes: see store  \nLong-sleeved, fitted top in soft jersey with a boat neckline at the front, a deep cowl back and gathers at the sides for a gently draped effect."},"similar":[{"product_id":"hm:1739821","title":"Cowl-back jersey top - black","brand":"H&M","store":"H&M","store_code":"hm","country":"za","currency":"ZAR","department":"women","product_type":"tops","colour":"black","colour_family":"black","price":279.0,"price_display":"R279","original_price":null,"on_sale":false,"discount_pct":null,"sizes":[],"description":"Long-sleeved, fitted top in soft jersey with a boat neckline at the front, a deep cowl back and gathers at the sides for a gently draped effect.","materials":null,"image_url":"https://assets.superbalistcdn.co.za/500x720/filters:quality(75):format(jpg)/5191210/original.jpg","tailor_url":"https://www.tailor.ai/p/hm/1739821","store_url":"https://www.tailor.ai/go/hm/1739821?src=web","links":{"page":"https://www.tailor.ai/p/hm/1739821","details":"https://www.tailor.ai/api/products/hm:1739821","similar":"https://www.tailor.ai/api/products/hm:1739821/similar?limit=8","cheaper":"https://www.tailor.ai/api/products/hm:1739821/similar?price_max=209&limit=8","recolour":{"white":"https://www.tailor.ai/api/products/hm:1739821/tailor?change=Cowl-back+jersey+top+in+white&colour=white&weight=0.65","blue":"https://www.tailor.ai/api/products/hm:1739821/tailor?change=Cowl-back+jersey+top+in+navy+blue&colour=blue&weight=0.65","beige":"https://www.tailor.ai/api/products/hm:1739821/tailor?change=Cowl-back+jersey+top+in+beige&colour=beige&weight=0.65","red":"https://www.tailor.ai/api/products/hm:1739821/tailor?change=Cowl-back+jersey+top+in+red&colour=red&weight=0.65"}},"card_markdown":"**[Cowl-back jersey top - black](https://www.tailor.ai/p/hm/1739821)**  \n![Cowl-back jersey top - black](https://assets.superbalistcdn.co.za/500x720/filters:quality(75):format(jpg)/5191210/original.jpg)  \n**R279** · H&M · Women · Sizes: see store  \nLong-sleeved, fitted top in soft jersey with a boat neckline at the front, a deep cowl back and gathers at the sides for a gently draped effect."},{"product_id":"hm:1742339","title":"Draped viscose top - dark grey","brand":"H&M","store":"H&M","store_code":"hm","country":"za","currency":"ZAR","department":"women","product_type":"tops","colour":"dark grey","colour_family":"grey","price":279.0,"price_display":"R279","original_price":null,"on_sale":false,"discount_pct":null,"sizes":[],"description":"Fitted, long-sleeved top in stretch viscose jersey featuring a round neckline and an asymmetric, double-layered front with gathers for a draped effect.","materials":null,"image_url":"https://assets.superbalistcdn.co.za/500x720/filters:quality(75):format(jpg)/5223452/original.jpg","tailor_url":"https://www.tailor.ai/p/hm/1742339","store_url":"https://www.tailor.ai/go/hm/1742339?src=web","links":{"page":"https://www.tailor.ai/p/hm/1742339","details":"https://www.tailor.ai/api/products/hm:1742339","similar":"https://www.tailor.ai/api/products/hm:1742339/similar?limit=8","cheaper":"https://www.tailor.ai/api/products/hm:1742339/similar?price_max=209&limit=8","recolour":{"black":"https://www.tailor.ai/api/products/hm:1742339/tailor?change=Draped+viscose+top+in+black&colour=black&weight=0.65","white":"https://www.tailor.ai/api/products/hm:1742339/tailor?change=Draped+viscose+top+in+white&colour=white&weight=0.65","blue":"https://www.tailor.ai/api/products/hm:1742339/tailor?change=Draped+viscose+top+in+navy+blue&colour=blue&weight=0.65","beige":"https://www.tailor.ai/api/products/hm:1742339/tailor?change=Draped+viscose+top+in+beige&colour=beige&weight=0.65"}},"card_markdown":"**[Draped viscose top - dark grey](https://www.tailor.ai/p/hm/1742339)**  \n![Draped viscose top - dark grey](https://assets.superbalistcdn.co.za/500x720/filters:quality(75):format(jpg)/5223452/original.jpg)  \n**R279** · H&M · Women · Sizes: see store  \nFitted, long-sleeved top in stretch viscose jersey featuring a round neckline and an asymmetric, double-layered front with gathers for a draped effect."},{"product_id":"hm:1737143","title":"Draped viscose top - dark brown","brand":"H&M","store":"H&M","store_code":"hm","country":"za","currency":"ZAR","department":"women","product_type":"tops","colour":"dark brown","colour_family":"brown","price":199.0,"price_display":"R199","original_price":null,"on_sale":false,"discount_pct":null,"sizes":[],"description":"Fitted top in soft viscose jersey with a boat neckline and long sleeves. Gathers on one shoulder and at the opposite side of the waist to create a draped effect.","materials":null,"image_url":"https://assets.superbalistcdn.co.za/500x720/filters:quality(75):format(jpg)/5169460/original.jpg","tailor_url":"https://www.tailor.ai/p/hm/1737143","store_url":"https://www.tailor.ai/go/hm/1737143?src=web","links":{"page":"https://www.tailor.ai/p/hm/1737143","details":"https://www.tailor.ai/api/products/hm:1737143","similar":"https://www.tailor.ai/api/products/hm:1737143/similar?limit=8","cheaper":"https://www.tailor.ai/api/products/hm:1737143/similar?price_max=149&limit=8","recolour":{"black":"https://www.tailor.ai/api/products/hm:1737143/tailor?change=Draped+viscose+top+in+black&colour=black&weight=0.65","white":"https://www.tailor.ai/api/products/hm:1737143/tailor?change=Draped+viscose+top+in+white&colour=white&weight=0.65","blue":"https://www.tailor.ai/api/products/hm:1737143/tailor?change=Draped+viscose+top+in+navy+blue&colour=blue&weight=0.65","beige":"https://www.tailor.ai/api/products/hm:1737143/tailor?change=Draped+viscose+top+in+beige&colour=beige&weight=0.65"}},"card_markdown":"**[Draped viscose top - dark brown](https://www.tailor.ai/p/hm/1737143)**  \n![Draped viscose top - dark brown](https://assets.superbalistcdn.co.za/500x720/filters:quality(75):format(jpg)/5169460/original.jpg)  \n**R199** · H&M · Women · Sizes: see store  \nFitted top in soft viscose jersey with a boat neckline and long sleeves. Gathers on one shoulder and at the opposite side of the waist to create a draped effect."},{"product_id":"hm:1725371","title":"Long-sleeved jersey top - navy blue","brand":"H&M","store":"H&M","store_code":"hm","country":"za","currency":"ZAR","department":"women","product_type":"tops","colour":"navy blue","colour_family":"blue","price":179.0,"price_display":"R179","original_price":null,"on_sale":false,"discount_pct":null,"sizes":[],"description":"Fitted top in cotton jersey with a round neckline and long sleeves.","materials":null,"image_url":"https://assets.superbalistcdn.co.za/500x720/filters:quality(75):format(jpg)/5088534/original.jpg","tailor_url":"https://www.tailor.ai/p/hm/1725371","store_url":"https://www.tailor.ai/go/hm/1725371?src=web","links":{"page":"https://www.tailor.ai/p/hm/1725371","details":"https://www.tailor.ai/api/products/hm:1725371","similar":"https://www.tailor.ai/api/products/hm:1725371/similar?limit=8","cheaper":"https://www.tailor.ai/api/products/hm:1725371/similar?price_max=134&limit=8","recolour":{"black":"https://www.tailor.ai/api/products/hm:1725371/tailor?change=Long-sleeved+jersey+top+in+black&colour=black&weight=0.65","white":"https://www.tailor.ai/api/products/hm:1725371/tailor?change=Long-sleeved+jersey+top+in+white&colour=white&weight=0.65","beige":"https://www.tailor.ai/api/products/hm:1725371/tailor?change=Long-sleeved+jersey+top+in+beige&colour=beige&weight=0.65","red":"https://www.tailor.ai/api/products/hm:1725371/tailor?change=Long-sleeved+jersey+top+in+red&colour=red&weight=0.65"}},"card_markdown":"**[Long-sleeved jersey top - navy blue](https://www.tailor.ai/p/hm/1725371)**  \n![Long-sleeved jersey top - navy blue](https://assets.superbalistcdn.co.za/500x720/filters:quality(75):format(jpg)/5088534/original.jpg)  \n**R179** · H&M · Women · Sizes: see store  \nFitted top in cotton jersey with a round neckline and long sleeves."},{"product_id":"hm:1740865","title":"Ribbed boat-neck top - navy blue","brand":"H&M","store":"H&M","store_code":"hm","country":"za","currency":"ZAR","department":"women","product_type":"tops","colour":"navy blue","colour_family":"blue","price":199.0,"price_display":"R199","original_price":null,"on_sale":false,"discount_pct":null,"sizes":[],"description":"Fitted top in ribbed cotton jersey with a boat neckline and long sleeves.","materials":null,"image_url":"https://assets.superbalistcdn.co.za/500x720/filters:quality(75):format(jpg)/5199984/original.jpg","tailor_url":"https://www.tailor.ai/p/hm/1740865","store_url":"https://www.tailor.ai/go/hm/1740865?src=web","links":{"page":"https://www.tailor.ai/p/hm/1740865","details":"https://www.tailor.ai/api/products/hm:1740865","similar":"https://www.tailor.ai/api/products/hm:1740865/similar?limit=8","cheaper":"https://www.tailor.ai/api/products/hm:1740865/similar?price_max=149&limit=8","recolour":{"black":"https://www.tailor.ai/api/products/hm:1740865/tailor?change=Ribbed+boat-neck+top+in+black&colour=black&weight=0.65","white":"https://www.tailor.ai/api/products/hm:1740865/tailor?change=Ribbed+boat-neck+top+in+white&colour=white&weight=0.65","beige":"https://www.tailor.ai/api/products/hm:1740865/tailor?change=Ribbed+boat-neck+top+in+beige&colour=beige&weight=0.65","red":"https://www.tailor.ai/api/products/hm:1740865/tailor?change=Ribbed+boat-neck+top+in+red&colour=red&weight=0.65"}},"card_markdown":"**[Ribbed boat-neck top - navy blue](https://www.tailor.ai/p/hm/1740865)**  \n![Ribbed boat-neck top - navy blue](https://assets.superbalistcdn.co.za/500x720/filters:quality(75):format(jpg)/5199984/original.jpg)  \n**R199** · H&M · Women · Sizes: see store  \nFitted top in ribbed cotton jersey with a boat neckline and long sleeves."}],"display":"Show every product you recommend as its card_markdown (or the same facts): image, title linked to tailor_url, price_display (the shop's own currency), store, department (gender), available sizes and a one-line description. Link tailor_url, never store_url — the tailor.ai page links on to the store and shows the 5 closest alternatives. Keep product_ids you have shown; pass them as exclude for fresh results."}