{"product":{"product_id":"hm:1728079","title":"Car coat - dark brown","brand":"H&M","store":"H&M","store_code":"hm","country":"za","currency":"ZAR","department":"women","product_type":"coats-jackets","colour":"dark brown","colour_family":"brown","price":674.0,"price_display":"R674","original_price":null,"on_sale":false,"discount_pct":null,"sizes":[],"description":"Knee-length coat in a felted weave with a collar and buttons down the front. Welt side pockets, an adjustable button tab at the cuffs and a single back vent. 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Welt side pockets, an adjustable button tab at the cuffs and a single back vent. Lined."},"similar":[{"product_id":"hm:1728080","title":"Car coat - dark taupe","brand":"H&M","store":"H&M","store_code":"hm","country":"za","currency":"ZAR","department":"women","product_type":"coats-jackets","colour":"dark taupe","colour_family":"beige","price":899.0,"price_display":"R899","original_price":null,"on_sale":false,"discount_pct":null,"sizes":[],"description":"Knee-length coat in a felted weave with a collar and buttons down the front. Welt side pockets, an adjustable button tab at the cuffs and a single back vent. 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Welt side pockets, an adjustable button tab at the cuffs and a single back vent. Lined."},{"product_id":"hm:1725605","title":"Car coat - black marl","brand":"H&M","store":"H&M","store_code":"hm","country":"za","currency":"ZAR","department":"women","product_type":"coats-jackets","colour":"black marl","colour_family":"black","price":899.0,"price_display":"R899","original_price":null,"on_sale":false,"discount_pct":null,"sizes":[],"description":"Knee-length coat in a felted weave with a collar and buttons down the front. Welt side pockets, an adjustable button tab at the cuffs and a single back vent. 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Welt side pockets, an adjustable button tab at the cuffs and a single back vent. Lined."},{"product_id":"hm:1733634","title":"Tie-belt coat- dark brown","brand":"H&M","store":"H&M","store_code":"hm","country":"za","currency":"ZAR","department":"women","product_type":"coats-jackets","colour":null,"colour_family":null,"price":799.0,"price_display":"R799","original_price":null,"on_sale":false,"discount_pct":null,"sizes":[],"description":null,"materials":null,"image_url":"https://assets.superbalistcdn.co.za/500x720/filters:quality(75):format(jpg)/5158063/original.jpg","tailor_url":"https://www.tailor.ai/p/hm/1733634","store_url":"https://www.tailor.ai/go/hm/1733634?src=web","links":{"page":"https://www.tailor.ai/p/hm/1733634","details":"https://www.tailor.ai/api/products/hm:1733634","similar":"https://www.tailor.ai/api/products/hm:1733634/similar?limit=8","cheaper":"https://www.tailor.ai/api/products/hm:1733634/similar?price_max=599&limit=8","recolour":{"black":"https://www.tailor.ai/api/products/hm:1733634/tailor?change=Tie-belt+coat-+dark+brown+in+black&colour=black&weight=0.65","white":"https://www.tailor.ai/api/products/hm:1733634/tailor?change=Tie-belt+coat-+dark+brown+in+white&colour=white&weight=0.65","blue":"https://www.tailor.ai/api/products/hm:1733634/tailor?change=Tie-belt+coat-+dark+brown+in+navy+blue&colour=blue&weight=0.65","beige":"https://www.tailor.ai/api/products/hm:1733634/tailor?change=Tie-belt+coat-+dark+brown+in+beige&colour=beige&weight=0.65"}},"card_markdown":"**[Tie-belt coat- dark brown](https://www.tailor.ai/p/hm/1733634)**  \n![Tie-belt coat- dark brown](https://assets.superbalistcdn.co.za/500x720/filters:quality(75):format(jpg)/5158063/original.jpg)  \n**R799** · H&M · Women · Sizes: see store"},{"product_id":"hm:1723107","title":"Car coat - grey","brand":"H&M","store":"H&M","store_code":"hm","country":"za","currency":"ZAR","department":"women","product_type":"coats-jackets","colour":"grey","colour_family":"grey","price":519.0,"price_display":"R519","original_price":null,"on_sale":false,"discount_pct":null,"sizes":[],"description":"A-line coat in a felted weave with a collar and buttons down the front. Long raglan sleeves and flap front pockets. Lined.","materials":null,"image_url":"https://assets.superbalistcdn.co.za/500x720/filters:quality(75):format(jpg)/5041572/original.jpg","tailor_url":"https://www.tailor.ai/p/hm/1723107","store_url":"https://www.tailor.ai/go/hm/1723107?src=web","links":{"page":"https://www.tailor.ai/p/hm/1723107","details":"https://www.tailor.ai/api/products/hm:1723107","similar":"https://www.tailor.ai/api/products/hm:1723107/similar?limit=8","cheaper":"https://www.tailor.ai/api/products/hm:1723107/similar?price_max=389&limit=8","recolour":{"black":"https://www.tailor.ai/api/products/hm:1723107/tailor?change=Car+coat+in+black&colour=black&weight=0.65","white":"https://www.tailor.ai/api/products/hm:1723107/tailor?change=Car+coat+in+white&colour=white&weight=0.65","blue":"https://www.tailor.ai/api/products/hm:1723107/tailor?change=Car+coat+in+navy+blue&colour=blue&weight=0.65","beige":"https://www.tailor.ai/api/products/hm:1723107/tailor?change=Car+coat+in+beige&colour=beige&weight=0.65"}},"card_markdown":"**[Car coat - grey](https://www.tailor.ai/p/hm/1723107)**  \n![Car coat - grey](https://assets.superbalistcdn.co.za/500x720/filters:quality(75):format(jpg)/5041572/original.jpg)  \n**R519** · H&M · Women · Sizes: see store  \nA-line coat in a felted weave with a collar and buttons down the front. Long raglan sleeves and flap front pockets. Lined."},{"product_id":"hm:1723106","title":"Car coat - navy blue","brand":"H&M","store":"H&M","store_code":"hm","country":"za","currency":"ZAR","department":"women","product_type":"coats-jackets","colour":"navy blue","colour_family":"blue","price":799.0,"price_display":"R799","original_price":null,"on_sale":false,"discount_pct":null,"sizes":[],"description":"A-line coat in a felted weave with a collar and buttons down the front. Long raglan sleeves and flap front pockets. Lined.","materials":null,"image_url":"https://assets.superbalistcdn.co.za/500x720/filters:quality(75):format(jpg)/5041569/original.jpg","tailor_url":"https://www.tailor.ai/p/hm/1723106","store_url":"https://www.tailor.ai/go/hm/1723106?src=web","links":{"page":"https://www.tailor.ai/p/hm/1723106","details":"https://www.tailor.ai/api/products/hm:1723106","similar":"https://www.tailor.ai/api/products/hm:1723106/similar?limit=8","cheaper":"https://www.tailor.ai/api/products/hm:1723106/similar?price_max=599&limit=8","recolour":{"black":"https://www.tailor.ai/api/products/hm:1723106/tailor?change=Car+coat+in+black&colour=black&weight=0.65","white":"https://www.tailor.ai/api/products/hm:1723106/tailor?change=Car+coat+in+white&colour=white&weight=0.65","beige":"https://www.tailor.ai/api/products/hm:1723106/tailor?change=Car+coat+in+beige&colour=beige&weight=0.65","red":"https://www.tailor.ai/api/products/hm:1723106/tailor?change=Car+coat+in+red&colour=red&weight=0.65"}},"card_markdown":"**[Car coat - navy blue](https://www.tailor.ai/p/hm/1723106)**  \n![Car coat - navy blue](https://assets.superbalistcdn.co.za/500x720/filters:quality(75):format(jpg)/5041569/original.jpg)  \n**R799** · H&M · Women · Sizes: see store  \nA-line coat in a felted weave with a collar and buttons down the front. Long raglan sleeves and flap front pockets. Lined."}],"display":"Show every product you recommend as its card_markdown (or the same facts): image, title linked to tailor_url, price_display (the shop's own currency), store, department (gender), available sizes and a one-line description. Link tailor_url, never store_url — the tailor.ai page links on to the store and shows the 5 closest alternatives. Keep product_ids you have shown; pass them as exclude for fresh results."}