{"product":{"product_id":"hm:1699552","title":"Fine-knit t-shirt - plum red","brand":"H&M","store":"H&M","store_code":"hm","country":"za","currency":"ZAR","department":"women","product_type":"t-shirts","colour":"plum red","colour_family":"red","price":249.0,"price_display":"R249","original_price":null,"on_sale":false,"discount_pct":null,"sizes":[],"description":"Short, fitted T-shirt in a soft, fine knit with ribbing around the neckline and at the cuffs and hem.","materials":null,"image_url":"https://assets.superbalistcdn.co.za/500x720/filters:quality(75):format(jpg)/4844368/original.jpg","tailor_url":"https://www.tailor.ai/p/hm/1699552","store_url":"https://www.tailor.ai/go/hm/1699552?src=web","links":{"page":"https://www.tailor.ai/p/hm/1699552","details":"https://www.tailor.ai/api/products/hm:1699552","similar":"https://www.tailor.ai/api/products/hm:1699552/similar?limit=8","cheaper":"https://www.tailor.ai/api/products/hm:1699552/similar?price_max=186&limit=8","recolour":{"black":"https://www.tailor.ai/api/products/hm:1699552/tailor?change=Fine-knit+t-shirt+in+black&colour=black&weight=0.65","white":"https://www.tailor.ai/api/products/hm:1699552/tailor?change=Fine-knit+t-shirt+in+white&colour=white&weight=0.65","blue":"https://www.tailor.ai/api/products/hm:1699552/tailor?change=Fine-knit+t-shirt+in+navy+blue&colour=blue&weight=0.65","beige":"https://www.tailor.ai/api/products/hm:1699552/tailor?change=Fine-knit+t-shirt+in+beige&colour=beige&weight=0.65"}},"card_markdown":"**[Fine-knit t-shirt - plum red](https://www.tailor.ai/p/hm/1699552)**  \n![Fine-knit t-shirt - plum red](https://assets.superbalistcdn.co.za/500x720/filters:quality(75):format(jpg)/4844368/original.jpg)  \n**R249** · H&M · Women · Sizes: see store  \nShort, fitted T-shirt in a soft, fine knit with ribbing around the neckline and at the cuffs and hem."},"similar":[{"product_id":"hm:1608745","title":"Picot-trimmed ribbed t-shirt - black","brand":"H&M","store":"H&M","store_code":"hm","country":"za","currency":"ZAR","department":"women","product_type":"t-shirts","colour":"black","colour_family":"black","price":162.0,"price_display":"R162","original_price":null,"on_sale":false,"discount_pct":null,"sizes":[],"description":"Short, fitted T-shirt in ribbed jersey with picot-trimmed edges and a deep, round neckline.","materials":null,"image_url":"https://assets.superbalistcdn.co.za/500x720/filters:quality(75):format(jpg)/4515614/original.jpg","tailor_url":"https://www.tailor.ai/p/hm/1608745","store_url":"https://www.tailor.ai/go/hm/1608745?src=web","links":{"page":"https://www.tailor.ai/p/hm/1608745","details":"https://www.tailor.ai/api/products/hm:1608745","similar":"https://www.tailor.ai/api/products/hm:1608745/similar?limit=8","cheaper":"https://www.tailor.ai/api/products/hm:1608745/similar?price_max=121&limit=8","recolour":{"white":"https://www.tailor.ai/api/products/hm:1608745/tailor?change=Picot-trimmed+ribbed+t-shirt+in+white&colour=white&weight=0.65","blue":"https://www.tailor.ai/api/products/hm:1608745/tailor?change=Picot-trimmed+ribbed+t-shirt+in+navy+blue&colour=blue&weight=0.65","beige":"https://www.tailor.ai/api/products/hm:1608745/tailor?change=Picot-trimmed+ribbed+t-shirt+in+beige&colour=beige&weight=0.65","red":"https://www.tailor.ai/api/products/hm:1608745/tailor?change=Picot-trimmed+ribbed+t-shirt+in+red&colour=red&weight=0.65"}},"card_markdown":"**[Picot-trimmed ribbed t-shirt - black](https://www.tailor.ai/p/hm/1608745)**  \n![Picot-trimmed ribbed t-shirt - black](https://assets.superbalistcdn.co.za/500x720/filters:quality(75):format(jpg)/4515614/original.jpg)  \n**R162** · H&M · Women · Sizes: see store  \nShort, fitted T-shirt in ribbed jersey with picot-trimmed edges and a deep, round neckline."},{"product_id":"hm:1698028","title":"Fine-knit t-shirt - navy blue","brand":"H&M","store":"H&M","store_code":"hm","country":"za","currency":"ZAR","department":"women","product_type":"t-shirts","colour":"navy blue","colour_family":"blue","price":249.0,"price_display":"R249","original_price":null,"on_sale":false,"discount_pct":null,"sizes":[],"description":"Short, fitted T-shirt in a soft, fine knit with ribbing around the neckline and at the cuffs and hem.","materials":null,"image_url":"https://assets.superbalistcdn.co.za/500x720/filters:quality(75):format(jpg)/4839406/original.jpg","tailor_url":"https://www.tailor.ai/p/hm/1698028","store_url":"https://www.tailor.ai/go/hm/1698028?src=web","links":{"page":"https://www.tailor.ai/p/hm/1698028","details":"https://www.tailor.ai/api/products/hm:1698028","similar":"https://www.tailor.ai/api/products/hm:1698028/similar?limit=8","cheaper":"https://www.tailor.ai/api/products/hm:1698028/similar?price_max=186&limit=8","recolour":{"black":"https://www.tailor.ai/api/products/hm:1698028/tailor?change=Fine-knit+t-shirt+in+black&colour=black&weight=0.65","white":"https://www.tailor.ai/api/products/hm:1698028/tailor?change=Fine-knit+t-shirt+in+white&colour=white&weight=0.65","beige":"https://www.tailor.ai/api/products/hm:1698028/tailor?change=Fine-knit+t-shirt+in+beige&colour=beige&weight=0.65","red":"https://www.tailor.ai/api/products/hm:1698028/tailor?change=Fine-knit+t-shirt+in+red&colour=red&weight=0.65"}},"card_markdown":"**[Fine-knit t-shirt - navy blue](https://www.tailor.ai/p/hm/1698028)**  \n![Fine-knit t-shirt - navy blue](https://assets.superbalistcdn.co.za/500x720/filters:quality(75):format(jpg)/4839406/original.jpg)  \n**R249** · H&M · Women · Sizes: see store  \nShort, fitted T-shirt in a soft, fine knit with ribbing around the neckline and at the cuffs and hem."},{"product_id":"hm:1716311","title":"Fine-knit t-shirt - bright red","brand":"H&M","store":"H&M","store_code":"hm","country":"za","currency":"ZAR","department":"women","product_type":"t-shirts","colour":"bright red","colour_family":"red","price":199.0,"price_display":"R199","original_price":null,"on_sale":false,"discount_pct":null,"sizes":[],"description":"Short, fitted T-shirt in a soft, fine knit with ribbing around the neckline and at the cuffs and hem.","materials":null,"image_url":"https://assets.superbalistcdn.co.za/500x720/filters:quality(75):format(jpg)/4946610/original.jpg","tailor_url":"https://www.tailor.ai/p/hm/1716311","store_url":"https://www.tailor.ai/go/hm/1716311?src=web","links":{"page":"https://www.tailor.ai/p/hm/1716311","details":"https://www.tailor.ai/api/products/hm:1716311","similar":"https://www.tailor.ai/api/products/hm:1716311/similar?limit=8","cheaper":"https://www.tailor.ai/api/products/hm:1716311/similar?price_max=149&limit=8","recolour":{"black":"https://www.tailor.ai/api/products/hm:1716311/tailor?change=Fine-knit+t-shirt+in+black&colour=black&weight=0.65","white":"https://www.tailor.ai/api/products/hm:1716311/tailor?change=Fine-knit+t-shirt+in+white&colour=white&weight=0.65","blue":"https://www.tailor.ai/api/products/hm:1716311/tailor?change=Fine-knit+t-shirt+in+navy+blue&colour=blue&weight=0.65","beige":"https://www.tailor.ai/api/products/hm:1716311/tailor?change=Fine-knit+t-shirt+in+beige&colour=beige&weight=0.65"}},"card_markdown":"**[Fine-knit t-shirt - bright red](https://www.tailor.ai/p/hm/1716311)**  \n![Fine-knit t-shirt - bright red](https://assets.superbalistcdn.co.za/500x720/filters:quality(75):format(jpg)/4946610/original.jpg)  \n**R199** · H&M · Women · Sizes: see store  \nShort, fitted T-shirt in a soft, fine knit with ribbing around the neckline and at the cuffs and hem."},{"product_id":"hm:1698832","title":"Soft jersey top - dark brown","brand":"H&M","store":"H&M","store_code":"hm","country":"za","currency":"ZAR","department":"women","product_type":"tops","colour":"dark brown","colour_family":"brown","price":149.0,"price_display":"R149","original_price":null,"on_sale":false,"discount_pct":null,"sizes":[],"description":"Short, fitted top in stretch jersey with a soft touch. It features a square neckline, cap sleeves and a straight-cut hem.","materials":null,"image_url":"https://assets.superbalistcdn.co.za/500x720/filters:quality(75):format(jpg)/4839341/original.jpg","tailor_url":"https://www.tailor.ai/p/hm/1698832","store_url":"https://www.tailor.ai/go/hm/1698832?src=web","links":{"page":"https://www.tailor.ai/p/hm/1698832","details":"https://www.tailor.ai/api/products/hm:1698832","similar":"https://www.tailor.ai/api/products/hm:1698832/similar?limit=8","cheaper":"https://www.tailor.ai/api/products/hm:1698832/similar?price_max=111&limit=8","recolour":{"black":"https://www.tailor.ai/api/products/hm:1698832/tailor?change=Soft+jersey+top+in+black&colour=black&weight=0.65","white":"https://www.tailor.ai/api/products/hm:1698832/tailor?change=Soft+jersey+top+in+white&colour=white&weight=0.65","blue":"https://www.tailor.ai/api/products/hm:1698832/tailor?change=Soft+jersey+top+in+navy+blue&colour=blue&weight=0.65","beige":"https://www.tailor.ai/api/products/hm:1698832/tailor?change=Soft+jersey+top+in+beige&colour=beige&weight=0.65"}},"card_markdown":"**[Soft jersey top - dark brown](https://www.tailor.ai/p/hm/1698832)**  \n![Soft jersey top - dark brown](https://assets.superbalistcdn.co.za/500x720/filters:quality(75):format(jpg)/4839341/original.jpg)  \n**R149** · H&M · Women · Sizes: see store  \nShort, fitted top in stretch jersey with a soft touch. It features a square neckline, cap sleeves and a straight-cut hem."},{"product_id":"hm:1624833","title":"Fitted T-shirt - white striped","brand":"H&M","store":"H&M","store_code":"hm","country":"za","currency":"ZAR","department":"women","product_type":"t-shirts","colour":"white striped","colour_family":"multi","price":149.0,"price_display":"R149","original_price":null,"on_sale":false,"discount_pct":null,"sizes":[],"description":"Fitted T-shirt in soft jersey with a narrow trim around the neckline and cuffs.","materials":null,"image_url":"https://assets.superbalistcdn.co.za/500x720/filters:quality(75):format(jpg)/4602848/original.jpg","tailor_url":"https://www.tailor.ai/p/hm/1624833","store_url":"https://www.tailor.ai/go/hm/1624833?src=web","links":{"page":"https://www.tailor.ai/p/hm/1624833","details":"https://www.tailor.ai/api/products/hm:1624833","similar":"https://www.tailor.ai/api/products/hm:1624833/similar?limit=8","cheaper":"https://www.tailor.ai/api/products/hm:1624833/similar?price_max=111&limit=8","recolour":{"black":"https://www.tailor.ai/api/products/hm:1624833/tailor?change=Fitted+T-shirt+in+black&colour=black&weight=0.65","white":"https://www.tailor.ai/api/products/hm:1624833/tailor?change=Fitted+T-shirt+in+white&colour=white&weight=0.65","blue":"https://www.tailor.ai/api/products/hm:1624833/tailor?change=Fitted+T-shirt+in+navy+blue&colour=blue&weight=0.65","beige":"https://www.tailor.ai/api/products/hm:1624833/tailor?change=Fitted+T-shirt+in+beige&colour=beige&weight=0.65"}},"card_markdown":"**[Fitted T-shirt - white striped](https://www.tailor.ai/p/hm/1624833)**  \n![Fitted T-shirt - white striped](https://assets.superbalistcdn.co.za/500x720/filters:quality(75):format(jpg)/4602848/original.jpg)  \n**R149** · H&M · Women · Sizes: see store  \nFitted T-shirt in soft jersey with a narrow trim around the neckline and cuffs."}],"display":"Show every product you recommend as its card_markdown (or the same facts): image, title linked to tailor_url, price_display (the shop's own currency), store, department (gender), available sizes and a one-line description. Link tailor_url, never store_url — the tailor.ai page links on to the store and shows the 5 closest alternatives. Keep product_ids you have shown; pass them as exclude for fresh results."}