{"product":{"product_id":"hm:1615018","title":"Smock-detail dress - black floral","brand":"H&M","store":"H&M","store_code":"hm","country":"za","currency":"ZAR","department":"kids","product_type":"dresses","colour":"black floral","colour_family":"multi","price":329.0,"price_display":"R329","original_price":null,"on_sale":false,"discount_pct":null,"sizes":[],"description":"Dress in a soft, airy viscose weave with an all-over print. V-neck, long sleeves and smocking at the waist and cuffs. 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V-neck, long sleeves and smocking at the waist and cuffs. Flounce trim above the hem."},"similar":[{"product_id":"hm:1615019","title":"Smock-detail dress - light blue floral","brand":"H&M","store":"H&M","store_code":"hm","country":"za","currency":"ZAR","department":"kids","product_type":"dresses","colour":"light blue floral","colour_family":"multi","price":329.0,"price_display":"R329","original_price":null,"on_sale":false,"discount_pct":null,"sizes":[],"description":"Dress in a soft, airy viscose weave with an all-over print. V-neck, long sleeves and smocking at the waist and cuffs. 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V-neck, long sleeves and smocking at the waist and cuffs. Flounce trim above the hem."},{"product_id":"hm:1552337","title":"Flounced chiffon dress - plum purple","brand":"H&M","store":"H&M","store_code":"hm","country":"za","currency":"ZAR","department":"kids","product_type":"dresses","colour":"plum purple","colour_family":"purple","price":239.0,"price_display":"R239","original_price":null,"on_sale":false,"discount_pct":null,"sizes":[],"description":"Dress in flowing chiffon with flounce details. Round neckline, keyhole opening with a button at the back, dropped shoulders and 3/4-length sleeves with elasticated, frill-trimmed cuffs. Flared hem with tiers. 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Round neckline, keyhole opening with a button at the back, dropped shoulders and 3/4-length sleeves with elasticated, frill-trimmed…"},{"product_id":"hm:1554952","title":"Cotton muslin dress - light yellow spotted","brand":"H&M","store":"H&M","store_code":"hm","country":"za","currency":"ZAR","department":"kids","product_type":"dresses","colour":"light yellow spotted","colour_family":"yellow","price":329.0,"price_display":"R329","original_price":null,"on_sale":false,"discount_pct":null,"sizes":[],"description":"Long-sleeved dress in soft cotton muslin with a round neckline, keyhole opening with a button at the back and long puff sleeves with elasticated, frill-trimmed cuffs. 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Gathered…"},{"product_id":"hm:1721929","title":"Tulle-detail cotton top - black","brand":"H&M","store":"H&M","store_code":"hm","country":"za","currency":"ZAR","department":"kids","product_type":"tops","colour":"black","colour_family":"black","price":229.0,"price_display":"R229","original_price":null,"on_sale":false,"discount_pct":null,"sizes":[],"description":"Top in ribbed jersey with sequined, scalloped tulle frills over the shoulders. Round neckline and long sleeves.","materials":null,"image_url":"https://assets.superbalistcdn.co.za/500x720/filters:quality(75):format(jpg)/5038337/original.jpg","tailor_url":"https://www.tailor.ai/p/hm/1721929","store_url":"https://www.tailor.ai/go/hm/1721929?src=web","links":{"page":"https://www.tailor.ai/p/hm/1721929","details":"https://www.tailor.ai/api/products/hm:1721929","similar":"https://www.tailor.ai/api/products/hm:1721929/similar?limit=8","cheaper":"https://www.tailor.ai/api/products/hm:1721929/similar?price_max=171&limit=8","recolour":{"white":"https://www.tailor.ai/api/products/hm:1721929/tailor?change=Tulle-detail+cotton+top+in+white&colour=white&weight=0.65","blue":"https://www.tailor.ai/api/products/hm:1721929/tailor?change=Tulle-detail+cotton+top+in+navy+blue&colour=blue&weight=0.65","beige":"https://www.tailor.ai/api/products/hm:1721929/tailor?change=Tulle-detail+cotton+top+in+beige&colour=beige&weight=0.65","red":"https://www.tailor.ai/api/products/hm:1721929/tailor?change=Tulle-detail+cotton+top+in+red&colour=red&weight=0.65"}},"card_markdown":"**[Tulle-detail cotton top - black](https://www.tailor.ai/p/hm/1721929)**  \n![Tulle-detail cotton top - black](https://assets.superbalistcdn.co.za/500x720/filters:quality(75):format(jpg)/5038337/original.jpg)  \n**R229** · H&M · Kids · Sizes: see store  \nTop in ribbed jersey with sequined, scalloped tulle frills over the shoulders. Round neckline and long sleeves."},{"product_id":"hm:1735006","title":"2-Piece dress and top set - light beige/denim black","brand":"H&M","store":"H&M","store_code":"hm","country":"za","currency":"ZAR","department":"kids","product_type":"dresses","colour":"light beige/denim black","colour_family":"multi","price":499.0,"price_display":"R499","original_price":null,"on_sale":false,"discount_pct":null,"sizes":[],"description":"Cotton set with a top in soft, ribbed jersey and a dungaree dress in denim. Top featuring a round neckline, long sleeves and overlocked edges at the cuffs and hem. Dungaree dress featuring adjustable shoulder straps with metal fasteners and press-studs on the sides. A chest pocket and back pockets.","materials":null,"image_url":"https://assets.superbalistcdn.co.za/500x720/filters:quality(75):format(jpg)/5147480/original.jpg","tailor_url":"https://www.tailor.ai/p/hm/1735006","store_url":"https://www.tailor.ai/go/hm/1735006?src=web","links":{"page":"https://www.tailor.ai/p/hm/1735006","details":"https://www.tailor.ai/api/products/hm:1735006","similar":"https://www.tailor.ai/api/products/hm:1735006/similar?limit=8","cheaper":"https://www.tailor.ai/api/products/hm:1735006/similar?price_max=374&limit=8","recolour":{"black":"https://www.tailor.ai/api/products/hm:1735006/tailor?change=2-Piece+dress+and+top+set+in+black&colour=black&weight=0.65","white":"https://www.tailor.ai/api/products/hm:1735006/tailor?change=2-Piece+dress+and+top+set+in+white&colour=white&weight=0.65","blue":"https://www.tailor.ai/api/products/hm:1735006/tailor?change=2-Piece+dress+and+top+set+in+navy+blue&colour=blue&weight=0.65","beige":"https://www.tailor.ai/api/products/hm:1735006/tailor?change=2-Piece+dress+and+top+set+in+beige&colour=beige&weight=0.65"}},"card_markdown":"**[2-Piece dress and top set - light beige/denim black](https://www.tailor.ai/p/hm/1735006)**  \n![2-Piece dress and top set - light beige/denim black](https://assets.superbalistcdn.co.za/500x720/filters:quality(75):format(jpg)/5147480/original.jpg)  \n**R499** · H&M · Kids · Sizes: see store  \nCotton set with a top in soft, ribbed jersey and a dungaree dress in denim. Top featuring a round neckline, long sleeves and overlocked edges at the cuffs and hem. Dungaree dress…"}],"display":"Show every product you recommend as its card_markdown (or the same facts): image, title linked to tailor_url, price_display (the shop's own currency), store, department (gender), available sizes and a one-line description. Link tailor_url, never store_url — the tailor.ai page links on to the store and shows the 5 closest alternatives. Keep product_ids you have shown; pass them as exclude for fresh results."}